ALLBRIGHT
CHALLENGE: With an exciting calendar of events heading to the Club for the busy Christmas period, I was brought on board to craft and align copy for everything from email campaigns and social media content to event naming and menu finessing.
IDEA: Fa la la la la. I added a sprinkling of festive cheer to comms for dazzling cabaret shows, brunches with Santas, and festive movie marathons - while also whizzing up weekly emails to the sisterhood in London and LA, and helping to launch exciting new ventures such as the Sisterhood Works podcast.
ROLE: Copy
THE SISTERHOOD ON SOCIAL
I also worked alongside the AllBright Social team to concept a number of mini campaigns, as well as snappy captions to drive sisters to the exciting events taking place in the Club that week.