LET’S FEEL GOOD

CHALLENGE: Define the Boots tone of voice across all social channels, reflecting the new brand mantra: Let’s Feel Good.

IDEA: Never blend in. Bringing lashings of colour and charm to every post, tweet and tutorial, I crafted content and copy that was loud, proud and perfect for legions of blusher-loving fanatics.

ROLE: Head of Copy & Editor across the Boots social account, overseeing up to 4 writers.

 

“Mini eggs, mega lips: just a bunny hop away from Easter weekend!”

 

KEEPIN’ IT INSTAGLAM

With a wealth of experience from the world of plucking and precision sponges, I covered all bases for the Boots social team: from cute gifs with second-to-none emoji selection to educational articles covering topics from festival makeup to athlete's foot (eek).

To see the full set of articles, head to:

Beauty
http://www.boots.com/beauty-skincare-advice

Health
http://www.boots.com/health

Fragrance
https://www.boots.com/fragrance-advice

Baby & Child
https://www.boots.com/parentingadvice

And check out Boots' social channels for the latest gifs, snappy photography and sassy posts.