BLACKLOCK JEWELLERY
CHALLENGE: Create the brand Tone of Voice for London-based independent jewellery house, Blacklock Jewellery, bringing to life everything from bridal diamonds to bespoke commissions for the launch of the new website and Instagram.
IDEA: Infinite Elegance. Crafting the brand’s Tone of Voice around the core principle of Infinite Elegance, I owned all UX writing across the refreshed website, plus social content too.
ROLE: Copy
Collections
Inspired by everything from the Bletchley Park codebreakers to the Suffragettes - each collection had a rich and often surprising story to tell. My job was to blend imaginative storytelling with clear callouts of intricate product details such as scintillating diamonds cuts and gemstone colouring.
2. Bridal
Designs that say I do.
3. Bespoke
Designs that could only be for you.
