DREAM BIG, PRINCESS

CHALLENGE: Transform the empowering ‘Dream Big, Princess’ platform into an inspiring video series - bringing to life the characteristics of each lead character for all their kindness, curiosity and creativity.

IDEA: Real children, magical minds. Our concept was to take the viewer on a journey worthy of Inside Out’s Imagination Land, where scenes cut from reality to fantasy in the minds of five princesses, warriors, mermaids and more. From Tiana’s cookery to Ariel’s curiosity, we crafted five magical stories - inviting viewers to be part of their world.

ROLE: Concepts & Copy.

ONGOING: I work on the Disney account on a regular basis, coming in to write and concept for experiential, digital and fashion partnerships, for both classic movies as well as new releases. A childhood dream, come true!

PART OF THEIR WORLD

Swim into the mind of little Heidi, a place where slimy worms becomes flowers and butterflies, and pictures come alive…