STAR WARS X ADIDAS
CHALLENGE: Create an online campaign to launch the limited edition Star Wars X adidas sneaker collection dropping exclusively for the Empire Strikes Back 40th anniversary.
IDEA: Legendary Landings with an online game/challenge for each character-based shoe, and a Reunion Party hosted in a galaxy far, far away.
ROLE: Concepts & Copy (PITCH ONLY)
ONGOING: I work on the Disney account on a regular basis, coming in to write and concept for experiential, digital and fashion partnerships, for both classic movies as well as new releases. A childhood dream come true!
