FROM OUR FAMILY TO YOURS

CHALLENGE: Craft a strap line for Disney’s Christmas campaign using ‘Global English’ for maximum impact across markets, while still delivering the magic that only Mickey and friends can bring during the holidays.

IDEA: From Our Family To Yours. The Disney phenomenon all began with Mickey. Decades later, his story is still being passed on to generation after generation, becoming a part of unique family stories all around the world. Originally crafted for a retail brief for Disney France in 2019, the sweet simplicity of the line was so well received by the European team, it was held back a year, and placed at the centre of the global Disney Christmas TV campaign. Telling the touching story of Lola while respectfully incorporating Filipino traditions into the poignant tale, the animation was the first of its kind for Disney’s marketing storytelling. Arriving during the strangest and loneliest of moderns times, against the backdrop of the pandemic, the message of the ad showed, once again, how Disney’s magical family of iconic characters and heart-warming stories can bring hope and joy to families all around the world.

ROLE: Copy.

MANIFESTO

Christmas is a time for coming together 
Whether that’s parents and little ones
With your partner and beloved pets
Or a day spent with good friends
The people we choose to spend the holidays with
Become our family
It’s a simple truth that can be discovered in every Disney film or franchise, too
From the ultimate power unit of The Avengers
To Snow White’s forest family
From a Toy Box of lost best friends
To a mermaid freed from her fins
And with so many Disney families to spend Christmas with
The holiday can be a joyful occasion for all
So pop on your matching Mickey pyjamas
Get Dad to play Princess in a Tiana tiara
And share in the joy and magic
Sent with love
From our family to yours