LE CIRQUE

CHALLENGE: Unveil the new Sony Xperia smartphone to an exclusive guestlist of partners and influencers with an exciting concept and thrilling storytelling.

IDEA: The greatest show on earth! Smartly connecting the slickest benefits of the smartphone to classic circus themes, we brought the very best of the Big Top to life - contortionists, bearded ladies, fire-breathers and all.

ROLE: Concepts & Copy.

THE SHOW MUST GO ON

… for up to 48 hours. From menus to z-cards, we had fun with the lingo - crafting every line so it dazzled with our eccentric Cirque du Sony theme. And from a contortionist compact phone to cocktails that put hairs on your chest, we ensured every corner of the tent was treated as the Greatest Show On Earth.