LISTEN UP LEGENDS
CHALLENGE: Create a series of in-store campaigns that would grab the attention of wifi-dependent students.
IDEA: Hook ups and beer pong. Sort of… from out of hours digital windows targeting students at their merriest, to DMs that spoke in their lingo, we crafted a witty tone of voice and bold visual language that was perfect for party animals and library queens, alike. With some of the brand’s best engagement to date, we stood out from the sea of student deals rammed down their throats - along with all those 3am kebabs.
Role: Concepts and Copy. I also worked on multiple Store, Digital and Employee initiatives for Virgin Media across 3 years as Brand Guardian.
Additional in store, online and DM student messaging:
