STAY UNSTOPPABLE

CHALLENGE: Put the spring back in the step of fitness lovers and healthy eaters with an integrated campaign that communicated the long-lasting power of the tastiest energy balls on the block.

IDEA: We inspired new fans and loyalists to #StayUnstoppable. Launching in January (and no one likes January) we kickstarted the brand’s social calendar with this ballsy and energetic statement - which quickly evolved from a one-liner to brand mantra, and can still be found on pack and across social today.

ROLE: Concepts & Copy.

LET’S TALK BALLS

Playful yet powerful language underpins everything the brand does: from vibrant vegan product launches to inspiring lifestyle shoots - Bounce content is sure to put a smile on faces, even on the greyest of Mondays.

YOU GOTTA ROLL WITH IT

With the Stay Unstoppable mantra launched, next up was a fun-filled experience to bring the energy of the campaign to life. So we rolled into London, Leeds and Birmingham to create the first ‘Zorbathon’ of its kind. Pitting each city against the next, the Unstoppable Tour was the perfect finale for an integrated campaign that continues to bounce through feeds today.