WEANING WONDERS

CHALLENGE: Make Heinz Baby the most trusted brand in the social playground with a content series and brand platform that resonated with modern day mums and dads.

IDEA: We celebrated all the little wonders of the weaning journey. Our series of tips and tricks showed Heinz Baby's pureed, lumpy and bite-sized recipes in all their yummy glory. Our videos not only delivered record engagement across sponsor site, Babycenter, but they spoon-fed genuine insights for parents in need of a helping hand at the highchair.

ROLE: Concepts & Copy.

FROM THEIR FIRST MOUTHFUL TO THIER FIRST “MAMA”

After the success of Weaning Wonders, we were challenged to elevate the brand’s role with a new brand platform that established the relationship between the goodness of Heinz Baby’s recipes, and little one’s milestone moments. So we kept it real with a simple yet powerful statement: 'It All Starts with Heinz' - tapping into decades of trust between brand and parent.